Thousands of young people attend football matches at all levels every weekend, while even more play the game in organised teams or just for fun. Kickaround emphasises that participation is a far more enriching experience than passive consumption, and recognises that football exists beyond a few big name star players and clubs, giving equal standing, respect and coverage to the women’s game and the lower leagues.

Football has the power to capture the imagination, engaging and inspiring even the most hard-to-reach children. Schools receive a discount when they order multiple copies. 

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